Dublin SEO – A Guide To Search Engine Optimisation In 2020
When it comes to search engine optimisation in 2020, there are many things that have changed and some things that have remained the same. It is essential that you keep up with the changes in SEO, especially if you have a website that is dependent on organic traffic. If you intend on building more websites, then you should always apply the latest strategies to ensure that your site can actually compete and rank in the future. With that said, we will now look at a few guidelines from Dublin SEO Agency that you should follow in 2020.
First of all, it is extremely important that you always do keyword research and even continue to do keyword research after your website is ranking. This is because new keywords are born every day and when you do keyword research, you will actually find keywords that your site is ranking for that you did not optimise it for. So, for example, if you’re ranking on page 3 or 4 for a particular keyword that you did not target but is relevant to your niche, you can then go and actually optimise your page for that particular keyword, and you will be able to get higher rankings for it, thus increasing your overall traffic. By making full use of these easy win keywords, it will go a long way in growing your overall site.
Next, you should also optimise your website for voice search. Voice search is exactly what it sounds like, when a person says what they are looking for as oppose to typing a search query in. This has become quite popular due to Alexa, Siri and devices such as Google Echo etc. Voice search queries are based on more natural speech patterns since a person would ask “what is the best dog treat for my Golden Retriever” as oppose to the typical written keyword search query of “best dog treats for Golden Retrievers”. So, you should strive to optimise your pages for both of these types of keyword strings.
Thirdly, it is essential that you don’t over optimise your website for keywords. This will cause a penalty in time. So, you should keep keyword density under 3% but make sure that you use your main keywords in the title, headlines, url and in the copy of the page. You should also use lots of related keywords as well as synonyms. This will help you to rank for lots of long tail keywords.
SEO for Voice Search in Ireland
Lastly, backlinks are still very important in 2020 and will continue to be important in the future. However, you should avoid paying for backlinks since Google is becoming smarter at figuring out paid links and they will penalisze your site if you do so. The best type of links to get are natural outreach links from other sites in your niche or related niches. Once you keep your backlinking as natural as possible, you will benefit from link building.
In closing, this is just a short guide on what you should pay attention to when it comes to SEO in 2020 and beyond. By following these tips, they will go a long way in helping your site rank and keep its rankings.