A Discussion On Search Engine Optimisation in Northern Ireland
SEO is a widely talked about digital marketing strategy as it allows you to get organic traffic to your website. Traffic is necessary for any business since traffic is the same as people who walk into your store or business. The more people that walk-in or inquire about your business, the more people you can convert into customers. So, the more traffic that your website receives, the more income you’ll make. With that said, many people don’t understand how SEO or search engine optimization works and we will take a closer look at it.
Google determines the main ranking factors of a site, which in turn determines SEO. Even though there are many search engines, Google is the major search engine and as a result, drives the most amount of organic traffic. Google has 200+ ranking factors that they use to determine the position of websites in their SERPs but some of the main ones include on-page optimization, backlinks, site speed, technical aspects, user interaction etc.
SEO 101 Belfast
Firstly, we will look at a few technical factors such as the speed of the website. This is a very important ranking factor in SEO since the speed of your site determines whether the user will click away and look for another site. Users have become accustomed to faster websites and as a result, expect websites to load in under 3 seconds. So, if your site takes much longer to load, the visitor will most likely click back and click on another site. Due to this type of user activity, Google actually gives faster sites higher rankings and it pushes back slower sites. So, it is imperative that you find out the speed of your site and do the necessary actions to speed it up as much as possible.
Next, we will look at on-page optimization and the key factors you need to pay attention to. The on-site factors of your site are quite important since they tell Google exactly what your website is about, what your main keywords are and of course, it is what each visitor sees. So, your website needs to be optimized for the search engine as well as for real people. In the past, you could have gotten away with keyword stuffing and low-quality content, however, as Belfast SEO explains that is no longer the case.
The quality of your content is of the utmost importance and one way that Google can determine the quality of your content is based on its structure. Longer content usually fares well as well as pages that contain not just words but also pictures, rich media, structure, video, relevant outbound and internal links etc. You should strive to build each page on your site in such a way that it answers the questions that each visitor may have. By doing so, each visitor will spend longer on your site, which increases the probability that they will either buy your products, affiliate products or even click on ads.
Lastly, we will look at backlinks. These are basically linked that you get from other sites, pointing to your site. There are many ways to get backlinks and Google has put an emphasis on naturally attracting links due to the high quality of the content on your site. While this is true, it all depends on your niche. Also, you will take very long to rank if you build a website without building links as well. However, you should stick to building white hat links through outreach and networking with other webmasters in your niche.
To wrap things up, this is just a short overview of search engine optimization. It should help you to understand the basics of SEO so you can start applying it to your website.